МОДЕЛ ЗА УПРАВЛЕНИЕ НА ИНТЕЛЕКТУАЛНА СОБСТВЕНОСТ В ПРОИЗВЕДЕНИЯТА НА ПРИЛОЖНИТЕ ИЗКУСТВА И В ПАЗАРНАТА ИМ РЕАЛИЗАЦИЯ
A MODEL FOR THE MANAGEMENT OF INTELLECTUAL PROPERTY IN WORKS OF APPLIED ARTS AND IN THEIR MARKET REALIZATION
Author(s): Valery KostovaSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: intellectual property; applied arts, management models; market realization;
Summary/Abstract: This article aims to present different models of intellectual property management in applied arts works with the help of which a deeper understanding can be gained of how effective management models can optimize the protection and market realization of applied arts works. The theme of the paper fills some of the gaps associated with the fragmented nature of research on the governance aspects of intellectual property in applied arts works. By effectively managing intellectual property in these works, artists can thrive in a competitive environment and contribute to the overall growth and innovation in the applied arts field.
Journal: Списание Интелектуална собственост и бизнес
- Issue Year: 2024
- Issue No: 5
- Page Range: 77-106
- Page Count: 30
- Language: English, Bulgarian