Генезис и еволюция на агрегираните предиктивни модели на пазарния дял
Genesis and Evolution of Market Share Predictive Models
Author(s): Marusya IvanovaSubject(s): Economy
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: С53; М39
Summary/Abstract: The time borders in market share predictive modeling evolution have been set as a result of a critical perusal of the leading scientific research papers, which cover the period from 1950 to our days. Five evolution stages have been identified: (1) Stage of origin of market share predictive models: 1951-1965; (2) Stage of realistic market share predictive models: 1966-1969; (3) Stage of logically consistent market share predictive models: 1970-1988; (4) Stage of maturity in market share predictive modeling: 1989-2004; (5) Stage of analytical reengineering of market share predictive modeling: after 2004. The types of models representative of every evolution stage, as well as some of their advantages and disadvantages, have been discussed.
Journal: Икономически изследвания
- Issue Year: 2007
- Issue No: 2
- Page Range: 117-148
- Page Count: 32
- Language: Bulgarian