DISCURSUL PUBLICITAR FRANCEZ: PARTICULARITĂȚI
LINGVO-PRAGMATICE ALE ENUNȚULUI AVERBAL
French Advertising Discourse: Linguo-pragmatic Peculiarities of the Verbless Statement
Author(s): Elena PRUSSubject(s): Language and Literature Studies, Semiotics / Semiology, Review, Theoretical Linguistics, Semantics
Published by: Universitatea Liberă Internațională din Moldova
Keywords: review;doctoral thesis;semiotics;semantics;
Summary/Abstract: Philological science has evolved in this aspect in the 20th century and especially in the 21st century, and the doctoral thesis in philology by Cristina Enicov titled 'Linguo-pragmatic Particularities of the Non-verbal Statement in Advertising Discourse (in Contemporary French)' (Specialty: 621.05 Semiotics, Semantics, Pragmatics, Scientific Supervisor: Prof. Univ. Dr. Hab. Vasile Bahnaru), defended at the State University of Moldova in December 2023, reflects this characteristic previously specific mainly to the Western area. The thesis represents a study investigating a widely circulated conceptual sphere with specific linguistic and pragmatic particularities in different languages, with application to the French producer context.
Journal: Intertext
- Issue Year: 2023
- Issue No: 2
- Page Range: 129-131
- Page Count: 3
- Language: Romanian
