MARKETINGUL ÎN DOMENIUL SERVICIILOR DE SĂNĂTATE ÎN CONTEXTUL INTEGRĂRII ÎN UNIUNEA EUROPEANĂ
Markting in the field of health in the context of European Union integration
Author(s): Ivan RicaSubject(s): Economy
Published by: Editura Universităţii Vasile Goldiş
Keywords: health service; health system; public-privat partenership; primary health assistance; hospital services; health services consumer; doctor-pacient relationship; third payer; health inssurance; health inssurance financing; strategic planning.
Summary/Abstract: The common approach of health is set to establish the objectives and guiding lines, and Romania, like any other state in the European Union , must pay a great attention to the well development of this field. Therefore, the nature and characteristics of the health services make their mark on the offer , influencing its content, features and the specific way the offer corelates with the request. The offers content is determined by the capacity of the prestators to satisfy, in certain quality, quantity, structure and dead-lines conditions, the consumers needs.
Journal: Studia Universitatis Vasile Goldiş, Arad - Seria Ştiinţe Economice
- Issue Year: 19/2009
- Issue No: 2
- Page Range: 532-542
- Page Count: 11
- Language: Romanian
