THE IDENTITY REPERTOIRES OF ROMANIAN MICROCELEBRITIES. A DIGITAL ETHNOGRAPHY APPROACH TO TELLING A LIFE STORY ON SOCIAL MEDIA
THE IDENTITY REPERTOIRES OF ROMANIAN MICROCELEBRITIES. A DIGITAL ETHNOGRAPHY APPROACH TO TELLING A LIFE STORY ON SOCIAL MEDIA

Summary/Abstract: The Identity Repertoires of Romanian Microcelebrities. A Digital Ethnography Approach to Telling a Life Story on Social Media. The multimodal identities of microcelebrities on social network sites and the complementarity between textual and visual elements contribute to telling an autobiographical story that surpasses the digital world. Using a digital ethnography approach, we aim to analyse the way in which queer Romanian microcelebrities construct an online presence and produce online diaries of their personal lives. Adjacent to this analysis of constant online identity performance, this study will show that the digital practices used by these netizens also raise awareness of the minority groups they represent and shed light on various contemporary social issues. As such, placing emphasis on the collage technique, a qualitative analysis is needed to provide an emic perspective of the performance of fluid identities and the narrativisation of the self via complex language, discourse, and semiotic architecture.The significance of our sociocultural linguistic study is discussed in relation to the fact that the microcelebrities under consideration showcase Romanian emblematic profiles of the selfie-culture in which self-representation is constructed by apparently disjointed bits and pieces that constitute a complex matrix.

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