Alternative Financing Methods for the Online Media
Alternative Financing Methods for the Online Media

Summary/Abstract: This paper examines ways of financing online news sites. Based on the observation that the two main revenue sources known from offline news business, advertising revenues and user fees, don’t seem to guarantee reliable revenue streams, new revenue sources are discussed. Previous research only provides little empirical findings, however four new revenue sources could be identified: Online Content Syndication, Data Mining, revenues from Affiliate Programs, and eCommerce. In a second step, the relevance of those revenue sources to the market is examined and found to be generally low. They seem to add only little to the revenue mix and online news sites still mainly depend on advertising revenues.

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