Mass-media featuring Multimedia: “Consider this the hint of the century”
Mass-media featuring Multimedia: “Consider this the hint of the century”

Summary/Abstract: The paper aims to look at mass-media and multimedia as the “happy couple” of the contemporary information society. The multimedia trends, vigorously exploited by the press, have already launched the mass-media into a new era, where the access to information is almost instant and highly comfortable worldwide. In these circumstances, we try to search for possible answers for some of the multiple questions that arise: what is the role of the new media in shaping the daily reality for its public and to what extent is the public really in control of the information they get through the new technologies?

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