Gamification - Expected and Unexpected Effects
Gamification - Expected and Unexpected Effects
Author(s): Boris Bankov, Silvia Parusheva, Gergana KasabovaSubject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Съюз на учените - Варна
Keywords: gamification; game design; effects of gamification; gamified software
Summary/Abstract: A significant trend in the digitalization age is the mixture of casual activities in professional context. Both practical and scientific research has been conducted in the field of gamification. This methodology describes the ways of applying game design principles in non-gaming environments to motivate, guide, tutor and award participants. The focus of this study is the expected and unexpected effects of implementing gamification for the developers and the users of IT systems. A meta-analysis on the state of gamification research is presented and a survey among university students is discussed. As a result, parallels are drawn between user behaviors and traditional technical risks of using gamification in software applications.
Journal: Известия на Съюза на учените - Варна. Серия Икономически науки
- Issue Year: 12/2023
- Issue No: 1
- Page Range: 143-150
- Page Count: 8
- Language: English