Изследване на мнението, впечатлението и нагласите на гражданите относно бързото хранене в България
Research on the Opinion, Impression and Attitudes of Citizens Regarding Fast Food in Bulgaria
Author(s): Hristo Georgiev, Hristina Mihaleva, Svetla AtanasovaSubject(s): Social Sciences, Economy, Sociology, Applied Sociology, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: analysis; fast food; product quality; service quality; prices; survey; health
Summary/Abstract: The study of fast food establishments reveals opportunities for improving their service, quality and image. Fast food restaurants were chosen as the object of the research due to their great popularity and their imposition on the market in recent years
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2024
- Issue No: 4
- Page Range: 552-570
- Page Count: 19
- Language: Bulgarian
