THE ANATOMY OF AN AD: BE SONY!
THE ANATOMY OF AN AD: BE SONY!
Author(s): Anişoara PopSubject(s): Language and Literature Studies
Published by: Editura Universităţii Petru Maior
Summary/Abstract: Linguistic analysis of commercial advertisements reveals the rich array of devices such as grammatical parallelisms, lexical repetitions, interplay between ad-internal and ad-external reference, heavily modified noun groups (NG), that are meant to spawn rhetorical effects of attracting attention, persuading and spurring the consumer into action.
Journal: Studia Universitatis Petru Maior. Philologia
- Issue Year: 2010
- Issue No: 09
- Page Range: 290-294
- Page Count: 5
- Language: English