Rámcování a nastolování agendy: Dva paralelní procesy v interakci
Framing and Agenda-Setting: Two Parallel Processes in Interaction

Summary/Abstract: In this article the authors interconnect the framing and agenda-setting theories of mass-communication effects. They postulate that the framing process creates conditions for the agenda-setting process and argue that differently framed news have different effects in the agenda-setting process. They hypothesise that issue-specifi c frames, episodic frames, and value frames have a stronger agenda-setting effect than generic frames, thematic frames, and strategy frames and suggest explaining the role of frames in the agendasetting process through the theory of cognitive dissonance. The hypotheses are tested using matched panel survey data on respondents’ personal agendas and using a content analysis of the media in relation to one particular issue. The selected issue – the restitution of property to the Catholic Church – was chosen because it contains a rich combination of frames.

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