THE PAST IN THE PRESENT IN THE NEW MEDIA OF SOCIAL NETWORKS: PHOTOGRAPHY BY ERIO PICCAGLIANI AND THE OPERA SINGER MARIA CALLAS THROUGH NEW MEDIA
THE PAST IN THE PRESENT IN THE NEW MEDIA OF SOCIAL NETWORKS: PHOTOGRAPHY BY ERIO PICCAGLIANI AND THE OPERA SINGER MARIA CALLAS THROUGH NEW MEDIA

Summary/Abstract: The inventiveness and creativity in new media, along with the use of digital tools and platforms, have developed into an excessive consumption of audio-visual materials. Photography has also undergone a change, and the form itself, which captures and stores snippets of life, has become a medium available to every individual. All social-network users are becoming photographers, and the question of photographic quality and aesthetics is becoming more complex than ever before. The wide availability of photography at every moment of digital recording is in contrast to the artistic photography of the 1950s. This paper analyzes fine art photography from 1950 to 1960 through the lens of art photographer Erio Piccagliani on his photography subject – the opera singer Maria Callas. The focus of this research is the consumption of photos, which were created 60 years earlier, in the contemporary environment of digital platforms, and which have been processed and positioned in the new virtual reality of the three-dimensional creative industry. The aim of this paper is to analyze how fine-art photography finds its way to digital platforms and other contemporary forms of promotion yet retains the history of the time in which it was created as a record, and testifies to the full artistic quality of its creators and contributors. The methods used in this research are analysis and synthesis, the comparative method, proving- refuting method, and interview. The results of the research bring insight into the contemporary exploitation of fine-art photographs from the period under research, and how they still exist, express and depict the period in which they were created, competing with new digital forms of photography even today. The photograph finds its way to the digital media audience, which combines it into a visualization with a sound recording, in this case the voice of the legendary opera singer Maria Callas. The conclusion of the paper is that social networks have become the predominant media channels and mass channels of communication, with photography as the only real mediator between the audience, those who are embarking on and those who have completed their artistic and life journeys. Opera, like all other arts, can look for allies in the future and for new consumers in the photographs of art photographer Erio Piccagliani.

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