ELEKTRONINĖS PREKYBOS INTERNETO SVETAINIŲ LIETUVOJE VERTINIMAS
ELECTRONIC COMMERCE WEBSITE EVALUATION IN LITHUANIA

Summary/Abstract: The paper analyzes the quality factors of the website of electronic commerce (e-commerce) and services. The study of website quality models is presented and the most common factors of the website quality assessment are selected. In order to evaluate these factors, a survey of Lithuanian online store visitors is performed, with the focus on the browsing features of Lithuanian internet users. The key quality factors needed to evaluate the e-commerce website in Lithuania are identified. These factors allow developing a conceptual e-commerce website quality evaluation model.

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