Cultural context of educational service management on example of e-learning website quality
Cultural context of educational service management on example of e-learning website quality

Summary/Abstract: The aim of this study is to examine how e-learning website features distinguish in cultural context and to propose the adaptation possibilities of the specific cultural characteristics in e-learning website design with regard to the influence of different cultural dimensions on quality perception. This study examine Hofstede’s culture dimensions in the context of their influence on students’ attitudes towards e-learning website quality. The paper discusses the influence of different culture dimensions on website quality evaluation. On example of Polish students’ experiences the influence of cultural values connected with Hofstede’s culture dimensions on e-learning websites perception have been examined. From the results of this study, it can be inferred that culture plays a significant role in the quality perception of e-learning websites.. The findings from this study are consistent with previous studies related to cross-cultural differences in users’ preferences regarding to website features, and show the role of cultural influences in the appropriate e-learning website design. Universities should use findings of this study to develop cultural adapted e-learning websites.

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