Видеоклип и попмузика – една хипотеза
Video Clip and Pop Music – a Hypothesis

Summary/Abstract: The article shows the author’s idea that video clip and video in general change pop music essentially (text, music and vision) as well as performers and consumption. There are studied the influences of music ways after the mid-1980s and the digital revolution in the media from the beginning of the 21st century. In the open conclusion is expressed the hypothesis that the new media (the Internet and especially “you tube” website) will change pop music – it is moving from the dictate of the professionals and musical industry to the dictate of the consumers and amateurs. It is expected the appearance of “we, pop music” as a result.

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