Проблемът „медии и музика” в контекста на един почти криминален казус (към въпроса за т.нар. „журналистически разследвания”, журналистическата...
A Substantial Sociocultural Problem in the Context of a Nearly Criminal Case (On the so called “journalistic inquiries”, journalistic ethics...

Summary/Abstract: A Substantial Sociocultural Problem in the Context of a Nearly Criminal Case (On the so called “journalistic inquiries”, journalistic ethics, journalists’ responsibilities, and some typical techniques of the media manipulation For more than four decades, in my capacity of scholar in the Bulgarian Academy of Sciences, university teacher, active figure in the field of musical pedagogy as well as journalist experienced in various electronic and press media, I have been witnessing countless, differently nuanced examples concerning the media attitude to issues of education, art, culture, and humanitarian scholarship. Unfortunately, sometimes, especially over the last years, this attitude turned to be marked by not pleasant, professionally irresponsible and far from being ethical approaches on part of particular media representatives, assigned to reflect and comment on facts and phenomena in cultural life. This article describes rather such a case, which, however, illustrates how a particular fact, tendentiously planned and manipulatively realized by given media is eagerly embraced by second, third, fourth and so on media, hungry for “scandalous news”. Such an escalation reveals some not that gentle habits in the inter-media fight for earning a higher rating in the market and a front position in terms of the rude, impudent competition at the expense of the “particular fact” which is represented more often than not in a false, twisted, and compromised light before the so called “public opinion”. My intention to present a particular case, emblematic in terms of the dark sides of the “art” of media manipulation, aims at showing the power of largely used perfidious mechanisms which may cause nightmare consequences.

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