Jazz in the Park la Parcul Etnografic sau cum e să faci un festival într-un muzeu în aer liber
Jazz in the Park at the Ethnographic Park: A Unique Festival Experience

Summary/Abstract: Alin Vaida, the founder of Jazz in the Park in Cluj-Napoca, discusses the festival’s collaboration with the Ethnographic Park, initiated due to the pandemic restrictions that limited events to 500 spectators. This move that started in 2020, created a unique blend of jazz music within an open-air museum setting, providing a distinct and harmonious atmosphere that aligns with the festival’s concept of creating a micro-universe where people connect emotionally. The Ethnographic Park, with its hidden energy and historical backdrop, offered a complementary environment for the festival, leading to a reinvention of the festival. This new location brought stability, new opportunities for community engagement, and innovative projects. It attracted a different audience and allowed for creative experimentation, which was not feasible in Central Park. The partnership greatly benefits the museum through increased visibility and new opportunities stemming from the festival’s national communication campaign. This collaboration enhances the museum’s reputation, making it more inclusive and recreational. Conversely, the festival gains prestige, seriousness, and a more respectful audience due to the museum’s influence. However, challenges exist. The festival faces risks due to limited control over the space and potential over-replication of the model by others, which could dilute its uniqueness. Logistical challenges also arise as the park is primarily a museum, requiring significant adaptations for the event. The museum faces pressure during the festival days and managing the increased attention can be demanding. Despite these challenges, the partnership is an example of good practices within the local community, showcasing mutual benefits. In a country with limited dedicated spaces for performing arts, such collaborations are essential. The relationship between Jazz in the Park and the Ethnographic Museum highlights the symbiotic nature of events and locations, demonstrating how each can enhance the other’s role in the community.

• Details
• Contents