THE DISTRIBUTION OF GOODS – AN OPPORTUNITY FOR SMALL AND MEDIUM ENTERPRISES
THE DISTRIBUTION OF GOODS – AN OPPORTUNITY FOR SMALL AND MEDIUM ENTERPRISES

Summary/Abstract: The distribution of goods will have a strategic significance in obtaining a competitive advantage by firms in the competition on the global market. In order to respond to these challenges, the management of manufacturing firms must choose the distribution channel which is not only cost efficient but which best satisfies the needs of the end consumer. In the case of beverage manufacturers, the most suitable solution is to externalize this activity to specialized firms.

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