INTERCULTURAL COMMUNICATION WITHIN THE GLOBAL
ECONOMY. A LOOK AT ASIA
INTERCULTURAL COMMUNICATION WITHIN THE GLOBAL
ECONOMY. A LOOK AT ASIA
Author(s): Oana Alexandra AlexaSubject(s): Politics / Political Sciences, Politics, Social Sciences, Economy, Education, Supranational / Global Economy, Sociology, Economic policy, International relations/trade, Higher Education , Globalization
Published by: Editura Tehnopress
Keywords: cultural awareness; intercultural communication; globalisation; cultural differences; Asia;
Summary/Abstract: In the larger context of globalisation and internationalization, navigating business operations in a multicultural environment is no easy task. The Far East has always fascinated the West through the uniqueness of its traditions, while at the same time remaining mysterious and rather difficult to assimilate for those who have not experienced culture shock before. Therefore, this paper strives to emphasise the importance of familiarising business students with the key issues related to cultural awareness and communication, focusing on Asian cultures in contrast to the Western world since, in the light of the latest political and economic developments leading to an ever-increasing Chinese dominance, they will undoubtedly be putting that information to good use.
Journal: Journal of Public Administration, Finance and Law
- Issue Year: 2022
- Issue No: 25 Special
- Page Range: 5-12
- Page Count: 8
- Language: English
