Modele biznesowe banków w kontekście koncepcji zrównoważonego rozwoju
Banks business models in the context of sustainable development concept

Summary/Abstract: The aim of this article is to present a relation between sustainable development concept and its implementation in banks business models. The reason why banks are interested in sustainable development concept is an attempt to ease a negative image after the world’s financial crisis in their customers awareness. Sustainable development concept should be implemented in banks business models especially in the area of pro ecological operations.

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