The Innovativeness of Financial Institutions in Poland – the Perspectives of the Development
Innowacyjność instytucji finansowych w Polsce – perspektywy rozwoju

Summary/Abstract: Financial services which are more and more important part of the economy in developed countries mainly absorbing the innovations are becoming simultaneously important creators of the innovations in the area of marketing and organizational changes. The essence of the innovation in the financial services was introduced in the article. The basic categories of innovations in the financial services were introduced. The analyses of the level of the innovativeness of the financial institutions with the regard of the subjective differentiation were executed on the basis of the statistical data and because of the kinds of the innovation. The basic groups of factors influencing the innovations were identified in the article and were connected with marketing activities on the market of the financial services. The thesis is to conduct some considerations about the continually insufficient level of the innovativeness of the majority of the financial institutions leading their activity in Poland.

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