REDIZAJN FILMSKIH PLAKATI
MOVIE POSTER REDISIGN
Author(s): Helena CukoSubject(s): Fine Arts / Performing Arts, Visual Arts, Communication studies, Film / Cinema / Cinematography
Published by: INTERNACIONALNI UNIVERZITET TRAVNIK
Keywords: poster; communication; promoting;
Summary/Abstract: The design of a poster should easily attract the attention of any person, regardless of gender, race, age, education, or character. It should also provoke a reaction and make us think. Although the poster is passive, i.e., unchanging and static, it must consciously or unconsciously influence every passerby. Nowadays, less and less attention is paid to the art of poster creation and design. As a result, they increasingly resemble one another or even one from the previous year. There is often an overuse of effects, overcrowding on the poster, and revealing parts of the film's plot. Since we live in a fast and dynamic era, rarely does anyone take the time to stare at a poster or assign meaning to it as a means of visual communication. Therefore, there is a growing need to explore the redesign of existing posters in order to refresh them and offer an alternative solution for promoting films.
Journal: ZBORNIK RADOVA INTERNACIONALNOG UNIVERZITETA TRAVNIK
- Issue Year: 13/2024
- Issue No: 29
- Page Range: 478-485
- Page Count: 8
- Language: Serbian