The The AI influence on the higher education: challenges and perspectives
The The AI influence on the higher education: challenges and perspectives

Summary/Abstract: The purpose of this article is to present some good practices from Varna University of Management related to the use in AI in the field of higher education. We give few examples from the modules – Marketing Communications, Marketing research, Project Management. We discuss the advantages and disadvantages of the approach and the the ethical limitations of using AI for educational purposes.

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