DIGITAL TRANSFORMATION IN BANKING: KEY FEATURES, TRENDS, AND FUTURE PERSPECTIVES
DIGITAL TRANSFORMATION IN BANKING: KEY FEATURES, TRENDS, AND FUTURE PERSPECTIVES

Summary/Abstract: In an era defined by the rapid advancement of digital technologies, the banking sector is undergoing a profound transformation. This evolution is absolutely necessary in order to enhance operational efficiency, ensure high security for financial transactions, and meet the growing expectations of the clientele. However, the changes in banking services and products cannot occur without challenges. While they bring numerous advantages, such as increased accessibility and faster transactions, they also introduce certain risks. These risks include cybersecurity threats, regulatory challenges, and the need for continuous technological adaptation. To address these concerns, banks are actively seeking ways to mitigate potential threats while simultaneously embracing innovation. The constant need to keep up with technological progress has led to the emergence of new trends in the banking sector. Digitalization, automation, and the integration of artificial intelligence are shaping the future of financial services, offering both opportunities and challenges for institutions and consumers alike. In this study we aim to highlight the main characteristics of the transition from traditional to digital banking, the main advantages and risks, as well as the future trends of the digitized banking sector.

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