ANALYSIS OF THE BENEFITS AND RISKS OF INTEGRATING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE FINANCIAL SECTOR: A DUAL PERSPECTIVE
ANALYSIS OF THE BENEFITS AND RISKS OF INTEGRATING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN THE FINANCIAL SECTOR: A DUAL PERSPECTIVE

Summary/Abstract: Over time, Artificial Intelligence (AI) has evolved from abstract theories into practical solutions, fundamentally transforming how data is managed and used in financial institutions, as well as the services offered to their customers. In this paper, I will highlight the impact of AI-based technologies, focusing on evaluating the necessity of their use in financial institutions and analyzing customers' preferences for new products and services. As such, I have conducted a detailed analysis of the benefits and risks associated with AI technologies in the financial sector, considering the perspectives of both financial institutions and their customers. As future research directions, we plan to examine the influence of the widespread implementation of AI technologies on job availability.

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