Liryka konwersacyjna w funkcji narratywu – ideologem
Conversational Lyricysm as a Narrative Function – Ideologeme

Summary/Abstract: The conversational lyric (an expression that we take from the Makjej Kavka’s study on the poetry of Aco Shopov and adapt it to poetry with an emphasized communicative function) opens new multimedia forms of public performance in front of a wide auditorium with a clearly emphasized contact (phatic), but also has a propaganda function, most often for political purposes. This especially applies to poetry whose main purpose was, and remains, the preservation of historical or cultural information, which could not be preserved in any form other than poetic and which can be actualized at any time in completely different social conditions. In the Macedonian poetry, this refers, first of all, to the poems formed during the Ilinden uprising (the so-called “teacher’s poetry” in which the works of the revolutionaries, like Goce Delchev and others are sung), during the National Liberation War, the poem “Ochi” by Aco Shopov; but also in the later period of the development of the modern Macedonian poetry, the poems “Teshkoto” and “Molitva” by Blaze Koneski, etc. Most of these songs today are especially actualized relevant during elections and other political campaigns. This paper presents the actualization of the poems that in specific current political events acquire the function, above all, of a political narrative (ideologeme), especially if it is about pre-election marketing (poems to Blaze Koneski in the pre-election period in 2016), or marking historical events and their celebration followed by multimedia forms that include interpreting poetry (October 11 – Day of the Uprising of the Macedonian people and October 23 – Day of the Macedonian Revolutionary Struggle) in 2023.

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