Inovacijų komandos kūrybingumo veiksniai
The Creativity Factors of Innovation Team

Summary/Abstract: The article presents the concept of creativity factors and the point of view on the directions of the analysis of creativity factors by different authors. It investigates the impact on the creativity of firm organizational factors and personal characteristics of the employees working in innovation teams. The article asserts that the more efficient utilization of the creative potential in the innovation teams of the Lithuanian manufacturing companies should be related to the implementation of spiritual organizational behavior principles in practice. It reveals what differentiates spiritual organizations from non-spiritual ones. The factors of spirituality of the organizational behavior are analyzed. The author of the article identifies three main characteristics of the innovation team members: openness, perception, high normal quality degree. The present study defines openness, perception, high moral quality degree, and presents the results of the analysis of the above factors on the creativity of an employee working in the innovation team. The impact of the employees’ moral development consists of four stages. The article determines the effect of the employees’ moral development level on the creativity factors using econometric methods. This analysis reveals that the high moral quality degree of an employee, which is related to his/her aspiration of perfection, has the largest impact on his creativity. The effect of openness, which relates to the ability of an individual to question the accepted views, has a substantial effect as well. Perception, which is related to the individual’s aspiration of knowledge, is the least important factor of creativity. Econometric methods are used to determine the effect of the employee’s moral development level on creativity factors. The analysis based on econometrics shows that the level of the moral development of an employee working in an innovation team has an impact on his/her openness, which reflects his/her ability to question their own views, and on his/her high moral quality degree reflecting his/her aspiration for perfection. The employee’s perception reflecting his/her aspiration for knowledge is not correlated with his/her moral development level. The article suggests a model of the analysis of the creativity of employees’ working in the innovation team. This model incorporates the following factors: high moral quality degree and openness, which depend on their moral development and perception. Knowing the characteristics of the employees’ moral development level and their impact on the aspiration for perfection and ability to question accepted beliefs helps to form better innovation teams. It is normal for a team to have a blend of different levels. It is most important what the level of the majority is and what status and role in the team the members with a higher moral development level have.

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