THE COMMUNICATION-PROMOTION PROCESS WITHIN THE ROMANIAN PUBLIC INSTITUTIONS
THE COMMUNICATION-PROMOTION PROCESS WITHIN THE ROMANIAN PUBLIC INSTITUTIONS

Summary/Abstract: According to the Romanian Constitution, one of the main duties of the President of the republic is to mediate between the State and the society. This stipulation may lead us to the conclusion that between the State and the society there are so many differences justifying the need of creating an institution aimed at bringing together those two contradictory elements embodying a country. How do public organizations succeed to communicate with citizens? How do they manage to promote their image in order to become perceived as reliable by citizens? Public institutions have always to communicate and report their activity in order to convince the community that each contribution is designed to be converted in public policies aimed at satisfying legitimate needs of the society. This paper seeks to identify those functional and cultural problems faced by the public marketing process.

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