Przydatność metod badania potrzeb odbiorców internetowych
THE USEFULNESS OF THE METHODS OF RESEARCHING
Author(s): Marcin LaberschekSubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: information as product; information management; reserch of information; consumers – media product; construction of new information; needs of information; consumers – site-centric research; user-centric research – information usability research
Summary/Abstract: The content of this study remains aligned with present-day research designs which perceive the journalism information as a market good, i.e. a product. The product management consists in devising strategies which make the marketed product exceptional, let it excel the competition and match the client needs. However, these needs should at first be examined. The paper analyses the methods of researching client needs and organizes them from the point of view of their usefulness in the management of information perceived as a product.
Journal: Zarządzanie w kulturze
- Issue Year: 2011
- Issue No: 12
- Page Range: 27-41
- Page Count: 15
- Language: Polish