ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING
ADVERTISING PSYCHOLOGY VERSUS LIFELONG LEARNING

Summary/Abstract: The main characteristic of the 21st century is communication. We live in a society of multiple choices, deriving from advanced, not so long ago inconceivable, and technology. We are witnessing a fast spreading of globalization in many areas of our lives – from information to communication, from production to economy, from politics to culture. We are witnessing increasing demands for local autonomy, decentralization, participation and diversity, environmental conservation and increase of local resources, of the need for historical identity. Our society, marked by strong dynamism, by perpetual renewal, may be known through variable and predominantly subjective, symbolical, personal endeavor. The complexity of modern-day social phenomena requires more and more diverse knowledge. The speed at which information circulates demands a greater and timelier interpretation capacity on the receiver’s behalf. A strong driver of the human psyche – awakening attention, perception and internal development – in order to update a desire, coupled with the voluntary willingness to acquire a certain good, will describe the psychology of advertising.

• Details
• Contents