Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques Cover Image
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Съвременното разбиране за потребителския избор като рационално поведение, стимулирано чрез търговски техники за увеличаване на продажбите
Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques

Author(s): Mihal Stoyanov
Subject(s): Economy
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: JEL: D21; L81; M30

Summary/Abstract: This is a brief theoretical survey of the available promotion tools and their application in the contemporary trade business. The application of such tools is a priority for the corporate business and is of increasing importance for the growing number of business formats and sites. The trade techniques are used mainly as a discriminative factor for some trade marks and products in case of minor price differences.

  • Issue Year: 2010
  • Issue No: 1
  • Page Range: 101-116
  • Page Count: 16
  • Language: Bulgarian