Съвременното разбиране за потребителския избор като рационално поведение, стимулирано чрез търговски техники за увеличаване на продажбите
Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques

Summary/Abstract: This is a brief theoretical survey of the available promotion tools and their application in the contemporary trade business. The application of such tools is a priority for the corporate business and is of increasing importance for the growing number of business formats and sites. The trade techniques are used mainly as a discriminative factor for some trade marks and products in case of minor price differences.

• Details
• Contents