CULTURAL INTERESTS WHILE ON HOLIDAYS. AN EXPLORATORY INVESTIGATION
CULTURAL INTERESTS WHILE ON HOLIDAYS. AN EXPLORATORY INVESTIGATION

Summary/Abstract: The number of cultural tourists is continuously increasing. At the same time, other types of tourists are participating in cultural venues while on holidays. Not only the general interest of tourists in culture is growing, but also the cultural offer is also rising and attracts the attention of increasingly more diverse types of tourists. The literature in the field of cultural tourism is mainly investigating aspects related to the anthropology of cultural tourism. Special interest is also visible in some particular forms of cultural tourism, such as urban tourism. Little attention is given to specific motivation, as well as to the actual activities undergone by tourists. Since the literature tends to investigate cultural tourism in the context of international visits rather than in national context, the current research is also placed in such a framework. The present paper is an exploratory investigation of the motives and activities that tourists are undergoing during their vacations abroad in order to identify the place of culture in this context.

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