Poetyka w dobie konwergencji
Poetics in the Era of Convergence

Summary/Abstract: The aim of the study is to present changes in structure of a text (its structure, ways of creation, especially figures) in a digital discourse. The identity of digital communication is thus premised upon existing signs, texts, and discourses; and it develops in the process of their adaptation and reinterpretation. Internet seems to be a really good space to make different discourses alike. The creation of new poetics of text and discourse is the result of this process. Digital media modify rhetorical figures (especially ontology and functions of those figures), cancel figures existing in traditional texts (for example inversion is invalidated because no determined way of reading the text exists), and create new ones. In digital discourse words and icons have multifunctional nature (functions of meanings’ creation, linking, acting, marking, signaling sender’s emotions). Traditional textual forms, which differ semiotically and medially are combined and transform, so the borders between forms of expression are blurred.

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