“The Orient” in Global Cultural Flow: the Case of the Turkish Riviera
“The Orient” in Global Cultural Flow: the Case of the Turkish Riviera

Summary/Abstract: Tourism has become an important sector in Turkey as a growing source of foreign exchange reserves and employment over the last two decades. An increasing number of foreign tourists makes the Turkish Riviera an area of intense global interaction. According to Arjun Appadurai, the new global cultural economy has to be seen as an overlapping, disjunctive order that can no longer be understood in terms of the existing center-periphery models. This article will explore such disjunctures and deal with the complex “-scapes” of the Turkish Riviera. It aims to look at the relationships among the five dimensions of the global cultural flow: ethnoscapes, mediascapes, technoscapes, financescapes, and ideoscapes. One goal of this review is to examine if the concept of “the Orient” coined by Edward Said still exists within the discourse and the visual imagery of tourism.

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