BUSINESS STRATEGIES OF THE MULTINATIONAL CORPORATIONS Cover Image

BUSINESS STRATEGIES OF THE MULTINATIONAL CORPORATIONS
BUSINESS STRATEGIES OF THE MULTINATIONAL CORPORATIONS

Author(s): Laura Diaconu
Subject(s): Economy
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: multinational corporations; international strategies; business internationalization

Summary/Abstract: The international strategic management facilitates the development of the international strategies that shape a large context for reaching the main goals of a multinational company. At a conceptual level, there are many similarities between designing a strategy that could be used only in one country and drawing up a strategy for a number of markets. Yet, it has to be mentioned that the development of an international strategy involves a more complex process than in the case of a national one. All these aspects, together with the determinants of the internationalization, will be largely argued in the present paper.

  • Issue Year: 4/2012
  • Issue No: 2
  • Page Range: 141-151
  • Page Count: 11
  • Language: English
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