"Vous êtes gentil" versus "C'est clair": Impact de l'étiquetage sur le pied-dans-la-porte?
"You're kind" versus "That's clear": impact of labels on foot-in-the-door procedure
Published by: EDITURA POLIROM S.A.
Keywords: social labeling; functional labeling; foot-in-the-door
Summary/Abstract: The aim of the research is to explore the consequences of labeling (social labeling versus functional labeling) in the foot-in-the-door paradigm. As expected, social labeling increases the foot-in-the-door effect, functional labeling decreases it. Moreover, when labeling combines functional and social dimensions, a foot-in-the-door effect was yet observed. Results are discussed in reference to self-perception theory
- Issue Year: 2011
- Issue No: 28
- Page Range: 26-32
- Page Count: 7
- Language: French