COORDONATE ALE ACTIVITĂŢII DE MARKETING ÎN PERIOADA DE CRIZĂ
MARKETING LANDMARKS IN TIMES OF CRISIS

Summary/Abstract: In times of the world financial crisis which is blocking the natural growth of business and is strongly affecting human and material resources, all companies fear the changes in buying habits. On the other hand, business environment realizes that surviving the crisis depends on keeping the relations with customers and partners. The business world has had deep changes over the last years so that managers and enterprisers have been forced to make special efforts in order to permanently adapt to the market, to cope with the sudden changes occurring in consumers’ behaviors, in customers’ and suppliers’ attitudes, and therefore the reaction manner can make the difference between winners and losers during such a crisis. Since allocated budgets are increasingly small, creativity is needed to reach market share significant improvement, to identify clear opportunities, as good ideas can launch or save business.

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