Divatosan és jól öltözötten. A városi öltözködés és a divat néhány jellegzetessége Magyarországon az 1970-es és 1980-as években
Fashionably and well dressed. Some characteristics of city wear and fashion in 1970-80's Hungary

Summary/Abstract: The study gives a survey of important characteristics of the history of Hungarian city fashion and clothing from the end of the nineteen sixties to the mid-eighties, by concentrating on the transformations of clothing, the strengthening of consumer mentality and the gradually improving market-orientation of the institutional system. The study shows that the period under analysis was dominated by two tendencies: on the one hand by simpler clothing, due to the shift in the behavioural standards concerning clothing, on the other by versatility of fashion, in adoption of fashion traits, and in the quality of dress worn. Clothing was a suitable tool to demonstrate life quality, so members of the society of the late Kádár-era, who have acquired consumption habits, strove to express that they lived at least among the circumstances that met the social average.

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