VALUES AS A CULTURAL STANDARD IN THE ERA OF GLOBALIZATION
VALUES AS A CULTURAL STANDARD IN THE ERA OF GLOBALIZATION

Summary/Abstract: The article deals the issue of meaningfulness, significance, importance, and pragmatically speaking, the usefulness of human life, in his private and family or the public, the working environment. The topic today is an important topic of thinking, at least with respect to economic and financial crisis that devastates the global economic environment, both in connection with the growing influence of global problems of mankind or by natural impending natural disasters around the world. Through axiological reflection reveals our fundamental notions about quality of life. Naming the biased dissemination strategy drinking lifestyle, satisfaction and pseudo saturation mainly consumer needs. The environment needs a new sense of permanent, other, innovative, naturally loses and dulls the sense of genuine, real and substantial work and life values. Their commemoration, historical significance and generate real cultural values, reveals the essential foundations of values and culture in general shows a tendency of a transformed form perceptions of the cultural dimension of social interaction a person at any level of social life, family and friends and from work and career ending. The promotion of social, cultural maturity of individuals and groups which in the process of socialization creates must build on the tradition of values that forms the history of each culture.

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