NORMS PROMOTING CREATIVITY AND INNOVATION IN SMALL AND MEDIUM ENTERPRISES
NORMS PROMOTING CREATIVITY AND INNOVATION IN SMALL AND MEDIUM ENTERPRISES

Summary/Abstract: Organizational culture plays an important role in supporting the creative processes, because it can promote or hinder innovation-enhancing norms. Innovative small and medium enterprises tend to develop culture, which emphasize and reward values and norms that support the generation and implementation of new ideas. Such a system encourages everyone in enterprise to develop original and useful proposals. They promote innovative ways of solving problems and finding solutions. Over the years, researchers have documented a variety of norms that promote consistently creativity and innovation in organizational settings. The aim of the article is to present the organizational culture, especially the innovation-enhancing norms, as important elements, that promote creativity and innovation in small and medium enterprises. The paper was elaborated a sa part of VEGA project 1/0654/11 „Innovative Small and Medium Enterprises as a Part of Knowledge-Based Economy in the SR“.

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