BUSINESS INTELLIGENCE AS A SUPPORT OF E-COMMERCE SYSTEMS IN CONNECTION WITH DECISION MAKING AND CROSS-BORDER ONLINE SHOPPING
BUSINESS INTELLIGENCE AS A SUPPORT OF E-COMMERCE SYSTEMS IN CONNECTION WITH DECISION MAKING AND CROSS-BORDER ONLINE SHOPPING
Author(s): Petr SuchánekSubject(s): Economy
Published by: Reprograph
Keywords: e-commerce system; online shopping; customer requirements; management needs; business intelligence; reporting
Summary/Abstract: Recent business development in connection with the present state of world economy evokes the managers to make alterations in their decision making. Companies´ managements can make right decisions only with the aid of current and precision information. In addition, managers have to get all information in time. Decision-making processes should be realized quickly and under the strong thumb of a competitive environment. Some years ago, for the support of top level of management, information systems development was oriented to decision support systems (DSS). On the present, decision support systems development is transformed to development of business intelligence (BI) systems. Business intelligence technologies provide historical, current, and predictive views of business operations. In business intelligence, described views are represented by reporting, ad-hoc reporting, OLAP analysis etc. With the aid of business intelligence systems development, managers have more possibilities to choose types and structures of information. This article deals with business intelligence systems development in connection with the e-commerce systems, cross-border online shopping and business companies´ management needs.
Journal: Journal of Applied Economic Sciences (JAES)
- Issue Year: V/2010
- Issue No: 11
- Page Range: 94-102
- Page Count: 9
- Language: English