PERSWAZJA W INFORMACJI TELEWIZYJNEJ
Persuasion in Television Information

Summary/Abstract: There are basic persuasive strategies used in two major information programs, i.e. in Wiadomości (The News) on the first public channel, and in Fakty (Facts) on the private TVN channel. Issues referring to verbal and nonverbal persuasion are analyzed in the article, as well as the selection of information, their order and entertaining elements. The analysis of persuasive means includes such elements of programs as: the opening, the hosts' talks, reports from places of events, sentences said by the witnesses of the events. It has led to the conclusion that persuasion usually has economic background associated with an attempt to advertise their own program. It results in the change of speaker-receiver communication into less formal.

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