Hegemooniline tähistamisprotsess fotograafias
Hegemonic Process of Signification in Photographs

Summary/Abstract: The present paper tackles questions that can be briefly formulated as follows: 1) how to visualise power?, and 2) does semiotics have anything to offer to researchers on the visualisation processes of power? One of the means by which power relations are established and reproduced in societies is through photographs. In the theoretical part of the paper, I will attempt to integrate the starting points of visual rhetoric and Roland Barthes's ideas, the theory of hegemony by Ernesto Laclau and the semiotics of the culture approach of the Tartu-Moscow school, especially that of Yuri Lotman.

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