Gando teikimas ir perėmimas
Presentation and Reception of the Rumor

Summary/Abstract: The article analyses the process of how an informal information becomes a rumor. It is possible only in a certain situation. It is called rumor situation. It has two main conditions: right place where people can share informal information; and a wish to get additional information about a person, an event or a phenomenon interesting for an individual.Information presentation is conceived as a process of three stages.First stage – pre–interaction stage: a conveyor contacts the talker and clears up his preferences.Second stage – presentation of information (content of rumor). In this stage special attention is paid to: 1) rumors “quality” which influences its acceptability and 2) tactics of rumor information presentation.There are five criteria of rumor quality: • Information should be presented as special communication and confidence value; • Information should not contradict the objective and obvious heart of the matter; • Information should be presented in understandable and popular form; • Information should raise a wish to find out more details and particularities; • Information should be characteristic. On the ground of above-mentioned criteria it is possible to valuate acceptability of rumor to information receiver who sometimes turns to be especially finicky and critical user. In order to clear these obstacles twofold tactics is used. First, criticism towards presented information should be neutralized using active and passive ways of rumor offering. Second, interest of a receiver should be stimulated proportionally and information presented considering a receiver’s psychological type. It is true to say that a rumor is a particular communicative game and an individual is inveigled into it by society. No wonder all people despite their social position, profession and living place are bigger or smaller rumor conveyors (creators) and receivers.

• Details
• Contents