Nové paradigmy marketingu v procese globalizácie trhov
New Paradigm of Marketing in the Process of Market Globalization

Summary/Abstract: Article presented by the author refers to importance and grounds of marketing conception in conditions of global economy in spite of scepticism and criticism of marketing by the part of theory and according to Slovak and International companies it also refers to important tendencies marketing theory and practice is going through. The paper presents the development of Marketing Theorie from beginning till present. It analyses influence of global processes on the companies marketing activities, which enterprise on global, international an local markets.

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