Od dyplomacji publicznej do marki dla Polski
From Public Diplomacy to a Brand for Poland
Author(s): Jarosław SzczepankiewiczSubject(s): Politics / Political Sciences
Published by: PISM Polski Instytut Spraw Międzynarodowych
Keywords: Exhibition Roads to Freedom—through “Solidarity” to Europe; the celebrations commemorating the end of World War II; The 150th anniversary of the death of Adam Mickiewicz; The Polish-German Year; International Visegrad Fund;
Summary/Abstract: Poland had to face particularly difficult challenges: making its activities visible to foreign entities in the situation of a generally unclear and incoherent image of Poland in most countries of the world and working in spite of continuously limited financial resources allocated to the promotion of Poland in the budget of the Ministry in the years 2002–2005. The reduction of outlays led to a considerable limitation of promotion activities in several states. Consequently, we failed to take advantage of the time when the world took interest in Poland to an exceptional extent.
Journal: Rocznik Polskiej Polityki Zagranicznej
- Issue Year: 2006
- Issue No: 01
- Page Range: 267-274
- Page Count: 8
- Language: Polish
