CHANGING THE MARKET STRATEGY BY COST MANAGEMENT
CHANGING THE MARKET STRATEGY BY COST MANAGEMENT

Summary/Abstract: When redesigning the overall management of companies with the intent to adapt them to the current market conditions, cost reduction plays a crucial role, from the private sector to the public one. Thus, expenditure management currently put into practice by Romanian manager’s place an emphasis on most areas, from the material ones to the salary ones. In this article we deal with the integration of the cost reduction strategy as proficiently as possible within the overall extremely needed management measures, to more successfully establish the market/ objectives defense and attack strategies.

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