Classification of internet banking accounts including symbolic variables Cover Image

Klasyfikacja internetowych rachunków bankowych z uwzględnieniem zmiennych symbolicznych
Classification of internet banking accounts including symbolic variables

Author(s): Małgorzata Machowska-Szewczyk, Joanna Banaś
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: symbolic variables with weights; Ward’s method; Internet banking accounts

Summary/Abstract: The aim of the article is to show that classification of Internet banking accounts based on nonmeasurable features determines results achieved using classic methods. Data used for formulating subjective evaluations were obtained as a result of the questionnaire survey conducted amongst students of Szczecin universities. The data included unreliable, intuitive information such as e.g. reliability, safety, friendliness of the account. Symbolic variables with weights were used for the representation of nonmeasurable features.

  • Issue Year: 2013
  • Issue No: 279
  • Page Range: 77-84
  • Page Count: 8
  • Language: Polish