THE MANAGEMENT APROACH IN ECONOMIC CRISIS
THE MANAGEMENT APROACH IN ECONOMIC CRISIS

Summary/Abstract: The answer to the question:”What we must change first in an organization?” is the one that differentiates the theories about change, and it can be determined by technological structure or by the individuals. Organizational change stimulates multiple changes: transformation of constitutive nature (type of activity, status, type of ownership), reconfigurations of tasks and activities (products, services, retail markets, suppliers, customers), transformations of the structures and managerial processes, technological implants (organization, procedures of traffic decision–making information, of exercising the control), cultural and behavioral changes, related to the organizational performance (the relationship of the organization with the environment and the ability to achieve the mission, financial–economic and social performances);

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