STRATEGIC MANAGEMENT IN NONPROFIT AND PUBLIC ORGANIZATIONS
STRATEGIC MANAGEMENT IN NONPROFIT AND PUBLIC ORGANIZATIONS

Summary/Abstract: Strategic management in public organizations can use coerciveness as a key element of their strategy. Private organizations are more dependent on marketing or selling to potential customers. As publicness increases, marketing declines in importance and maintaining favorable coercive arrangements increases in importance. Strategic managers should be aware of coercive opportunities in their mandates as they fashion strategy and devise implementation plans.

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